Download our DIY service design manual

Our DIY service design manual ‘Public Service Design: A guide for the application of service design in public organisations’ is now available to download.

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Service design is a method for inventing or improving services. It is an interdisciplinary method that makes use of ‘design thinking’. Service design helps with designing services from the perspective of the user.

Not by guessing what these users might want, but by truly co-creating relevant, effective and efficient services in collaboration with them. The basic principles of service design are that the designed service should be user- friendly and desired, and must respond to the needs and motivations of customers and citizens.

This manual guides civil servants in tendering, evaluating and managing, and shows the added value of design professionals when bringing their skills, knowledge and experience to the table.

This practical guide is filled with examples and case studies that will enable public organisations to obtain enough insights and confidence in service design in order to start working with it themselves.

Download a copy of Public Service Design


  • I’m very interested to have your manual. thank you so much

    stefano anfossiSeptember 17, 2015

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